Occupancy
73%
Avg Daily Rate
฿8,750
RevPAR
฿6,553
Total Revenue
฿23.6M
Bookings
1,862
Avg Stay
4.1 nights
Occupancy Rate
Monthly average across all properties
Period avg
73%
Average Daily Rate (ADR)
Thai Baht per night
Peak
฿12,500
Revenue & RevPAR
Monthly total revenue with RevPAR trend
Period total
฿23.6M
Revenue
RevPAR
Revenue by Channel
Airbnb
38%Booking.com
24%Direct
22%Agoda
11%Other
5%Occupancy by Region
YoY comparison across Thai destinations
2026
2025
Market Highlights
Thailand STR · May 2026
🌤Peak Season
Jan – Dec📍Top Region
Chiang Mai📈Fastest Growing
+9pp Chiang Mai🔗Best Channel
Direct (+8.2%)⭐Avg Review Score
4.87 ★🏡Active Properties
5 / 6Competitor Pricing
Market rate comparison across platforms
Your ADR: ฿8,758
| Channel | Avg Price | Occupancy | Rating | Listings | MoM |
|---|---|---|---|---|---|
Airbnb | ฿9,200+5.0% | 71% | ★ 4.82 | 1,240 | ▲ 3.1% |
Booking | ฿8,750-0.1% | 68% | 8.4/10 | 890 | ▲ 1.8% |
Agoda | ฿6,400-26.9% | 74% | 8.7/10 | 2,310 | ▼ 0.4% |
Vrbo | ฿11,400+30.2% | 65% | ★ 4.79 | 445 | ▲ 5.6% |
Direct | ฿10,100+15.3% | 81% | ★ 4.91 | 320 | ▲ 8.2% |
Your ADR is 4.5% below market average
Your Properties
6 properties tracked
🏡
Azure Cliff Villa
activeKoh Samui, Surat Thani
Luxury Villa5 beds
4.92(134 reviews)
Occupancy
84%
ADR
฿18,500
Revenue
฿1295k
▲ 5.2%vs last month
Geo ScoreKrabi · Beach Market
81
Excellent
Beach ProximityLuxury LocationTourist Access
🏡
Sunset Horizon Pool Villa
activeKoh Phangan, Surat Thani
Pool Villa3 beds
4.87(218 reviews)
Occupancy
79%
ADR
฿9,800
Revenue
฿877k
▲ 2.1%vs last month
Geo ScoreKrabi · Beach Market
67
Good
Beach ProximityPrivacyConvenience
🏨
Phuket Grand Resort
activePatong, Phuket
Boutique Hotel24 beds
4.78(891 reviews)
Occupancy
71%
ADR
฿6,200
Revenue
฿3188k
▼ 1.4%vs last month
Geo ScoreKrabi · Beach Market
67
Good
Tourist AccessRoad AccessWalkability
🏡
Chiang Mai Treehouse
activeNimman, Chiang Mai
Boutique Stay8 beds
4.95(312 reviews)
Occupancy
91%
ADR
฿4,500
Revenue
฿1185k
▲ 9.8%vs last month
Geo ScoreKrabi · Beach Market
49
Fair
ConvenienceWalkabilityRoad Access
🏡
Pai River Retreat
maintenancePai, Mae Hong Son
Eco Villa4 beds
4.83(156 reviews)
Occupancy
68%
ADR
฿5,800
Revenue
฿568k
▼ 3.2%vs last month
Geo ScoreKrabi · Beach Market
37
Poor
PrivacyConvenienceRoad Access
🏡
Hua Hin Beachfront
activeHua Hin, Prachuap
Beach Villa6 beds
4.89(203 reviews)
Occupancy
76%
ADR
฿13,200
Revenue
฿1824k
▲ 3.7%vs last month
Geo ScoreKrabi · Beach Market
77
Good
Beach ProximityRoad AccessLuxury Location