Total Listings
18,570
Thailand STR market
7.4%vs last year
Market Occupancy
66%
5.1%vs last year
Market Avg ADR
฿7,975
3.8%vs last year
Your Market Share
4.2%
Of total listings
0.6%vs last year
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Occupancy Trend
Your portfolio vs. market average
You
Market
Seasonal Demand Index
Demand pressure by month (full year)
88
92
95
78
52
45
50
58
40
65
84
96
Peak (90+)
High (75+)
Mid (55+)
Low (<55)
Occupancy by Region
YoY comparison — 2025 vs 2026
Occupancy by Region
YoY comparison across Thai destinations
2026
2025
Regional Market Data
| Region | Occupancy | YoY Change | Avg ADR | Total Listings | Demand |
|---|---|---|---|---|---|
| Phuket | 76% | +5pp | ฿7,800 | 4,280 | High |
| Koh Samui | 82% | +7pp | ฿12,400 | 1,840 | High |
| Chiang Mai | 88% | +9pp | ฿3,900 | 2,110 | Very High |
| Bangkok | 69% | +4pp | ฿5,200 | 8,640 | Medium |
| Hua Hin | 74% | +6pp | ฿9,100 | 980 | Medium |
| Koh Phangan | 71% | +5pp | ฿6,300 | 720 | Medium |